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For Immediate Release: March 22, 2011
Chennai, India – Prasad Corporation Ltd., a member of Prasad Group, India’s leading post production services provider, has entered into a licensing and know‐how transfer agreement with imcube labs, Germany to provide patented solutions for Stereoscopic (2D to 3D) Conversion Services.

imcube labs is an R&D and Software Development company located in Berlin, Germany. It has developed “imcube cinema”, a specialized and patented 2D to 3D conversion framework and compositing software. imcube cinema integrates many fundamental features that are needed for an optimal workflow with flexible user‐interactivity and creativity: depth assignment and compositing, layer management, pre‐visualization and screen‐size adjustment. 

Sai Prasad Director of Prasad Corporation Ltd says, "In the emerging scenario India is fast becoming the back office destination for the global media and entertainment business. 3D content is becoming a standard across different media platforms including cinema and television. Huge volumes of existing 2D content will require to be converted into 3D. We have been doing a lot of R&D in this area through our dedicated facilities in India for some time now and the association with imcube will help us reach the next level. We now plan to expand capacity in our 2D to 3D conversion division significantly as a number of overseas projects including major upcoming feature titles are already in the pipeline". 

imcube's Managing Director Dr. Sebastian Knorr says, "Up until now, it took four to eight days to convert one 2D film second into 3D. Our software can do the same job with very complex computer vision algorithms fully automatically for film sequences using specific camera shots – i.e. scenes with static images and a moving camera – in 5 to 15 minutes in best theatrical quality. But even with other camera shots and image content, the imcube software makes the converter’s work considerably easier".


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